MOMO Challenge targeting children

MOMO Challenge targeting children


We have been made  aware of a very worrying new social media trend that has spread very quickly across the UK in the past 72hrs. It has been known across the world for a while now but has firmly hit the UK. 

It is being reported that young people are seeing this very creepy character pop up on Youtube clips, both on normal Youtube and YouTube kids. It’s appearing on all sorts of videos.

The creepy character pops up and threatens young people telling them that if they tell their parents about it, the creature will kill their parents while they are at work. It then asks them to do simple dares at first. This has then been reported to get worse and goes as far as asking them to self-harm and kill themselves.

In addition to this, it seems the MOMO has another use. It asks people to add a number to Whatsapp. This then helps the hackers behind the scam to steal your personal information. 

Please tell your children to report this if this happens to them.  

What can you do to help? 

  • If adults are concerned or have any questions on how to approach the subject with their children, they can contact the NSPCC Helpline on 0808 800 5000 or visit the NSPCC website  
  • Children who are worried about their activity on apps or online games can contact Childline 24 hours a day online and over the phone on 0800 1111.
  • Take a look at the CEOP online safety centre and you can make a report to one of CEOP’s Child Protection Advisers if you are worried about the way someone has been communicating with your child online.